It is simply the act of selling products complementary to the ones your customers already own or use
Your existing clients are potential source of income. They know you well and they have a faith in you. There is a good chance that they will always like the service you provide. When you know benefits of cross selling insurance, you already are on the right path. When insurance agents offer more than one product, customers can benefit from additional services. When employed in the right manner, cross-selling can help you to improve relationships with clients.
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